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Nyayo Tea Zones Development Corporation
Transforming products into competitive, differentiated and value-added offerings.
Commercial Growth
Value & Innovation
Commercial & Value Addition
The Commercial and Value Addition Unit drives NTZDC's business growth by identifying opportunities to enhance the value, quality and marketability of the Corporation's tea and related products.
The Unit focuses on value addition, product development, market expansion, strategic partnerships, branding and revenue optimisation while leveraging NTZDC's unique conservation mandate and community livelihood model.
Business Growth with Purpose
Creating economic value while supporting conservation and improved livelihoods.
Our Strategic Focus
Through innovation and market-oriented approaches, the Unit seeks to transform NTZDC's products from primary commodities into competitive and value-added offerings.
Identifying and developing opportunities to increase the value, quality and commercial potential of NTZDC's tea and related products.
Developing innovative products that respond to changing consumer preferences and create new commercial opportunities.
Exploring new markets and strengthening the marketability and competitiveness of NTZDC products locally and internationally.
Building strategic partnerships that unlock new opportunities, expertise, markets and sustainable commercial growth.
Strengthening product identity and positioning NTZDC offerings as differentiated and competitive products in target markets.
Maximising economic returns through improved product value, market opportunities and commercially sustainable approaches.
Our Products
The Corporation's Value Addition Unit produces a range of flagship eco-tea products, serving both the local market and broader tea markets through established sales and distribution channels.
Eco-Tea Products
Quality & Value Addition
Flagship Eco-Tea Products
The Corporation's Value Addition Unit produces the flagship eco-tea products, which are available in the local market through an internal sales network and local distributorships spread across the country.
Eco Premium Tea
Eco Standard Tea
Chabo Tea
Kipchabo FDS Tea
Gatitu FDS Tea
Najma Tea
Packaged eco-tea products are distributed through the Corporation's internal sales network and local distributorships across the country, while bulk teas are sold through the Mombasa Tea Auction.
Innovation & Market Expansion
To tap into the emerging global market for orthodox tea, the Corporation has in 2026 embarked on a project to install and commission machinery for processing and packaging premium orthodox teas at selected NTZDC factories.
The initiative is designed to expand the Corporation's product portfolio, strengthen value addition and position NTZDC to participate more effectively in premium and differentiated tea markets.
Nandi County
Targeted for installation and commissioning of machinery for premium orthodox tea processing and packaging.
Kirinyaga County
Targeted for installation and commissioning of machinery for premium orthodox tea processing and packaging.
Orthodox Tea Project
The project will enable NTZDC to process and package premium orthodox teas, creating new opportunities in emerging global markets for differentiated tea products.
Modern Processing
Premium orthodox tea processing
Premium Packaging
Improved product presentation and marketability
Global Market Access
Positioning for emerging international markets
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